You’re a business owner, not a professional in windows and doors.
As such, we can’t really blame you if you don’t know the first thing about choosing the right storefront window for your business. All you want is something that presents a gorgeous view of the shop inside so that potential customers can be tempted to come in and shop.
For that, you need a large, clear window. Isn’t that all there is to it?
What Goes into Buying a Storefront Window
It’s not rocket science! Yet, there are many people who consider it as difficult.
The truth is though, if you truly want a good storefront window, you don’t have to go with the most expensive options, hi-tech gadgetry or the multiple coatings of special protective materials guaranteed to turn your windows into doorways into Narnia! (We used our creative license for that, but who knows!)
Instead, your window should have the following qualities:
You can’t depend on the good nature of mankind (!) to keep your business secure. You have to take several steps – including getting a secure-enough window to keep your store safe.
Storefront windows are usually very susceptible to damage, whether its weather damage or a rock thrown at your window. So buy a commercial window option that can withstand the force, such as safety glass. This type of window is covered with a laminate. So even if someone ends up trying to break it, the glass will shatter but the laminate will keep it all intact.
– Energy Efficiency
The function of these large windows isn’t to just bring those customers in; it’s also to invite sunlight so your interior can stay bright. However, this has to be within reason.
Sunlight can cause excess heat, fading, not to mention UV damage. So to protect your store against those effects, your chosen window should also be energy efficient. Your best option could be a double paned window, one that has argon as an insulator to keep that UV out.
Sure you want natural sunlight to brighten up your home, but you also want your privacy.
In this case, your best option would be a frosted glass. This’ll not only block out excess sunlight, it’ll give you the privacy you need, along with a warm, gentle stream of natural lighting.
– Unique Appearance
Your storefront window needs to give your potential customers a positive first impression, which according to lore, is after all the last impression.
Therefore, your window should have an appearance appealing enough to actually grab the attention of the customers in the first place. Although this is accomplishable in part, through your storefront decorations, you can boost your window’s appearance by choosing one that has its own personality.
For example, it could be paired with an old-world style frame or moldings, or could have a stained design around the edges for that dramatic effect.
Want Your Storefront Window Installed?
Contact us at 770-743-9140!
So call us to have your store fixtures upgraded!